Spotify is one of the world’s most popular audio streaming services. Understanding each customer interaction, pain points and customer needs is vital for maximizing value throughout the customer lifecycle - and a user journey map will help identify these areas.
It can be expensive to acquire a new customer and each month that you’re able to keep a subscription active deepens your ROI and ROAS. Consumer SaaS Customer Journey Map ExamplesĬustomer journey maps are essential to B2C companies in the SaaS space.
On that note, let’s dive into some real-life customer journey mapping and walk you through what makes customer journey maps so valuable. When doing customer journey mapping, you should think deeply about your business and the customer experience. If you’re looking to create this document from scratch or looking for ways to improve your map, below are some customer journey map examples from highly successful companies.
